Privacy & Cookie Policy

Last Updated: 26 March 2026

At Wold & Hound, we respect your privacy and are committed to protecting your personal information. This Privacy & Cookie Policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, contact us, or interact with us online or in person.

Who We Are

Wold & Hound is the data controller responsible for your personal data.

Wold & Hound

12 Roman Fields

Market Rasen

Lincolnshire

LN8 3ZG

United Kingdom

Email: info@woldandhound.co.uk

Website: www.woldandhound.co.uk

What Data We Collect

We may collect and process the following information:

• Name

• Email address

• Billing address

• Delivery address

• Telephone number

• Order and purchase details

• Payment-related information (processed securely by third-party providers)

• Device and payment token data (such as Apple Pay or Google Pay)

• Website usage information, including pages viewed and interactions

• IP address and technical information relating to your device and connection

How We Use Your Data

We use your information to:

• Process and deliver your orders

• Communicate with you regarding orders, enquiries, or customer service requests

• Provide customer support

• Detect and prevent fraud or unauthorised transactions

• Improve our website, products, and services

• Send marketing communications where you have given consent

• Comply with legal and regulatory obligations

If you do not provide information required to fulfil an order, such as your delivery address, we may be unable to complete your purchase.

Lawful Basis for Processing

Under UK data protection law, we process personal information under one or more of the following lawful bases:

Contractual Necessity

To process, fulfil and deliver your orders.

Legal Obligation

To comply with tax, accounting and legal requirements.

Legitimate Interests

To operate, improve and protect our business, prevent fraud and provide customer support.

Consent

Where you have agreed to receive marketing communications or accept non-essential cookies.

Payment Methods

We offer a range of secure payment options. Depending on your chosen payment method, your payment information may be processed by third-party providers including:

• Shopify Payments

• PayPal

• Klarna

• Clearpay

• Apple Pay

• Google Pay

Your payment card information is entered directly into secure payment systems operated by these providers.

Wold & Hound does not have access to, and does not store, your full payment card details.

Payment providers may carry out identity verification, fraud prevention checks and credit assessments where applicable. These providers process your information in accordance with their own privacy policies.

In-Person Sales, Markets & Events

When you purchase from us at markets, country shows, pop-up shops or other events, payments may be processed using Shopify Point of Sale systems.

We may collect limited information such as:

• Name

• Email address (for receipts where requested)

• Transaction details

This information is used to process payments, provide receipts, manage returns and assist with customer enquiries.

Data Sharing

We only share personal information where necessary to operate our business and fulfil your orders.

This may include:

• Shopify

• Cloudflare

• Payment providers such as PayPal, Klarna and Clearpay

• Delivery companies such as Royal Mail, Evri, InPost and other couriers used by us

• Shipping and fulfilment providers

• Accounting and bookkeeping providers

• Analytics providers such as Google Analytics

• Marketing and advertising providers where consent has been given

• Legal or regulatory authorities where required by law

Our online store is hosted by Shopify. Shopify provides the ecommerce platform that allows us to sell our products and services to you. Your information may be stored through Shopify's data storage systems, databases and applications in accordance with Shopify's privacy and security practices.

We Never Sell Your Information

Wold & Hound will never sell, rent, trade or otherwise share your personal information with third parties for their own marketing purposes.

Your information is only used to operate Wold & Hound, fulfil your orders, provide customer support, prevent fraud and comply with legal obligations.

We may only disclose information where necessary to:

• Comply with legal obligations

• Respond to lawful requests from authorities

• Prevent fraud, security threats or misuse of our services

International Data Transfers

Some of our service providers may process information outside the United Kingdom.

Where this occurs, we ensure that appropriate safeguards are in place to protect your information, including contractual protections and recognised international data transfer mechanisms.

Data Retention

We retain information only for as long as necessary.

Typical retention periods include:

• Order and transaction records: up to 6 years

• Marketing preferences: until you unsubscribe or withdraw consent

• Analytics data: typically between 12 and 26 months

Your Rights

Under UK data protection law, you have the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion of your information

• Restrict processing

• Object to processing

• Withdraw consent at any time

• Request a copy of your data in a portable format

To exercise any of these rights, please contact:

info@woldandhound.co.uk

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), although we would appreciate the opportunity to address your concerns first.

Cookies

We use cookies to improve your experience and help our website function effectively.

Cookies may be used to:

• Enable essential website functionality

• Remember your preferences

• Analyse website performance

• Improve customer experience

• Deliver relevant advertising

Types of Cookies We Use

Essential Cookies

Required for the website to function properly.

Performance Cookies

Help us understand how visitors use our website.

Functional Cookies

Remember your preferences and settings.

Marketing Cookies

Used to measure advertising performance and deliver relevant promotions.

Non-essential cookies are only used with your consent.

You can manage or withdraw your cookie preferences at any time through our cookie banner or by adjusting your browser settings.

Analytics & Advertising

We may use analytics and advertising tools, including:

• Google Analytics

• Meta (Facebook and Instagram) advertising tools

• TikTok advertising and analytics tools

• Other marketing and analytics platforms used by Wold & Hound

These services may collect anonymised or pseudonymised information to help us understand website usage and improve our marketing.

Social Media

Wold & Hound maintains a presence on social media platforms including Facebook, Instagram, TikTok, YouTube and other platforms.

When you interact with our social media accounts, your information may be processed by both Wold & Hound and the relevant platform provider.

This may include:

• Usernames and profile information

• Messages and comments

• Engagement information such as likes, shares and clicks

• Analytics and audience insights

We use this information to communicate with customers, respond to enquiries, improve our content and promote our products.

Please note that social media platforms operate under their own privacy policies and may process data outside the United Kingdom.

Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies separately.

Data Security

We take the protection of your personal information seriously.

We apply recognised security principles including confidentiality, integrity and availability to help keep your information secure.

Measures may include:

• Secure encrypted website connections (SSL)

• Fraud prevention systems

• Restricted access to personal information

• Limiting access to authorised individuals only

• Ongoing monitoring and security improvements

If we become aware of a data breach that is likely to affect your rights and freedoms, we will take appropriate action and notify affected individuals and relevant authorities where required by law.

While we take reasonable steps to protect your information, no system can be guaranteed to be completely secure.

Automated Decision-Making

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.

Children's Data

Our website is not intended for individuals under the age of 16, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our business, services or legal requirements.

Any updates will be published on this page. The date at the top of this policy will indicate when it was last updated.

Governing Law

This Privacy & Cookie Policy shall be governed by and interpreted in accordance with the laws of England and Wales.

Contact Us

If you have any questions regarding this Privacy & Cookie Policy or your personal information, please contact:

Wold & Hound

12 Roman Fields

Market Rasen

Lincolnshire

LN8 3ZG

United Kingdom

Email: info@woldandhound.co.uk

Website: www.woldandhound.co.uk

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